Although the genre is relatively new so everyone is still finding their way around under the watchful eye of several game changing Google updates, the web content industry generally agrees on the fact that the best content writers are journalists. There are several very good reasons for that conclusion and following are some of the arguments that make the most sense.
- Journalists have the ability to take esoteric concepts and make them plain. As content writers, trained journalists are often asked to write pages for a financial website and a plumber’s homepage all in the same day. They can switch gears and write about different topics equally well. Their understanding of the needs that web content has parallels their years in the profession where they needed to cover and understand different topics and synthesize their findings in an easy to understand manner.
- These professionals are trained to work within tight deadlines and juggle multiple assignments at the same time. Content writers might be working with clients across a number of different time zones and journalists working with web content often report the atmosphere is similar.
- As content writers , they understand the need for accuracy. Ask almost anyone and they’ll tell you that web content suffers from an appalling lack of professionalism in general and fact checking specifically. All that sloppy writing, bad grammar and poor researching technique changes when you hire professionals to write your copy and those experts are journalists. They hang their reputations on getting things right and write them in a smooth professional tone that attracts people to your goods and services.
Content writers also need to be fast and that’s another aspect that journalists are trained for. Their ability to bring projects in on time and without errors is another one of the reasons these are the crossover experts that have found a new home writing web content.