Why journalists are the best web content writers

Although the genre is relatively new so everyone is still finding their way around under the watchful eye of several game changing Google updates, the web content industry generally agrees on the fact that the best content writers are  journalists. There are several very good reasons for that conclusion and following are some of the arguments that make the most sense.

  • Journalists have the ability to take esoteric concepts and make them plain. As  content writers, trained journalists are often asked to write pages for a financial website and a plumber’s homepage all in the same day. They can switch gears and newspapers.pngwrite about different topics equally well. Their understanding of the needs that web content has parallels their years in the profession where they needed to cover and understand different topics and synthesize their findings in an easy to understand manner.
  • These professionals are trained to work within tight deadlines and juggle multiple assignments at the same time. Content writers might be working with clients across a number of different time zones and journalists working with web content often report the atmosphere is similar.
  • As content writers , they understand the need for accuracy. Ask almost anyone and they’ll tell you that web content suffers from an appalling lack of professionalism in general and fact checking specifically. All that sloppy writing, bad grammar and poor researching technique changes when you hire professionals to write your copy and those experts are journalists. They hang their reputations on getting things right and write them in a smooth professional tone that attracts people to your goods and services.

Content writers also need to be fast and that’s another aspect that journalists are trained for.  Their ability to bring projects in on time and without errors is another one of the reasons these are the crossover experts that have found a new home writing web content.

 

 

Why Successful Web Content Avoids The Hard Sell

Alphonse Karr once famously observed, “The more things change, the more they are the same,” and while that noted critic summarized the human condition and at least some business parameters for a long period of time accurately, this is the age of the Internet of Things (IoT) where web content in particular has changed the way smart business communicates with clients.

If you’ve been caught up in the wave of digitization with the cloud and analytics doing more to muddy the waters for your once brick and mortar business than make things clear, you need to start over by understanding that web content is offering you a way to communicate on a more personal level.

Gone are the days where you can hammer away at your prospects and clients both with taglines and hard sell calls to action. The modern business is online and filled with nourishing facts and figures–valued added information whereby the visitor to your website is being taught about your products and services instead of having them pitched at them.

Your new business card is that website and that ship needs to be steered by conversational web content that informs.Especially if you’re using Internet marketing web contenttechniques that include social media, this desire on the part of your business to communicate on a more personal level through the web content you outsource needs to be clear and consistent.

It also means you need to have people writing for you that understand where you’re coming from and who you’re trying to sell to with the goods and services your company offers.

The change is largely demographic although of course the medium has been forever altered as well. The younger Millennial set has grown up both disillisioned by their parents’ culture and plugged in; they won’t respond to the once traditinoal rules and guidelines that ran marketing for years. The path to modern sucess lies in web content written by people with a conversational flair.